Key Benefits
• Complete Purification Effectively removes impurities and fine particulates in one wash.
• Moisture-Protect Complex Amino acids and JAUM Activator™ replenish hydration for a supple finish.
• Barrier Support Maintains optimal pH; helps strengthen skin’s defence against external stressors.
• Silky-Soft Texture Micro-bubbles reduce friction, making it suitable even for sensitive skin.
• Daily Compatibility Dermatologist-tested for use morning and night on all skin types.
Hero Ingredients
• JAUM Activator™ (Peony, Lotus, Solomon’s Seal, White Lily, Rehmannia) – Patented herbal complex that soothes, nourishes and boosts skin resilience.
• Amino-Acid Surfactants – Mild cleansing agents that lift impurities without stripping lipids.
• Glycerin – Humectant that binds water for lasting softness.
How to Use
1. Dispense 1–2 pumps into damp palms.
2. Lather with a little water until rich foam forms.
3. Massage over face in circular motions, avoiding eyes.
4. Rinse thoroughly with lukewarm water; follow with toner and subsequent skincare.
Formulation Facts
• Dermatologist-tested • pH-balanced • Soap-free • Mineral-oil-free • Non-comedogenic
Gentle Cleansing Foam is a daily, water-based cleanser that marries low-irritant amino-acid surfactants with Sulwhasoo’s proprietary JAUM Activator™, a concentrated blend of five Korean medicinal herbs. The dense, cushiony lather sweeps away makeup residue, sunscreen, excess sebum and micro-dust while respecting the skin’s natural moisture barrier. Skin feels immaculately clean, hydrated and remarkably smooth—never dry or tight.
Key Benefits
• Complete Purification Effectively removes impurities and fine particulates in one wash.
• Moisture-Protect Complex Amino acids and JAUM Activator™ replenish hydration for a supple finish.
• Barrier Support Maintains optimal pH; helps strengthen skin’s defence against external stressors.
• Silky-Soft Texture Micro-bubbles reduce friction, making it suitable even for sensitive skin.
• Daily Compatibility Dermatologist-tested for use morning and night on all skin types.
Hero Ingredients
• JAUM Activator™ (Peony, Lotus, Solomon’s Seal, White Lily, Rehmannia) – Patented herbal complex that soothes, nourishes and boosts skin resilience.
• Amino-Acid Surfactants – Mild cleansing agents that lift impurities without stripping lipids.
• Glycerin – Humectant that binds water for lasting softness.
How to Use
1. Dispense 1–2 pumps into damp palms.
2. Lather with a little water until rich foam forms.
3. Massage over face in circular motions, avoiding eyes.
4. Rinse thoroughly with lukewarm water; follow with toner and subsequent skincare.
Formulation Facts
• Dermatologist-tested • pH-balanced • Soap-free • Mineral-oil-free • Non-comedogenic
