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FRESH MOMENTS
In the early ’90s, there was a buzz about the health benefits of soy, but no one was exploring its effects on the skin. We researched the natural ingredient for a few years and introduced soy to the beauty market in 1999. As our first venture into skincare, the Soy Collection continues to hold a special place in our hearts...
—Lev Glazman and Alina Roytberg, Fresh Co-founders

PRODUCT DETAILS
Soy Face Cleanser for all skin types is an extra-gentle gel cleanser that instantly whisks away everyday impurities and makeup-even mascara-without stripping the skin of essential moisture. The multi-tasking formula also works to tone, soothe, and soften the skin for a radiant, healthy-looking complexion.
THE PROOF*
97% reported more supple skin
93% said it soothed and softened their skin
90% said their skin was balanced and healthy-looking
86% felt it visibly improved the appearance of the skin
86% felt it left their skin toned and radiant
*in vivo

KEY INGREDIENTS
Amino acid-rich soy proteins help maintain elasticity and healthy skin.
Rosewater is notable for its calming and balancing properties.
Calming cucumber extract aids in soothing the skin.
Borage seed oil helps to nourish.

HOW TO USE
Wet the skin, and massage over the face and eyes, then rinse
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